BRIEF

Improve the WebMD experience in order to drive user satisfaction and engagement.

MY ROLE

UX Designer, on team of two for tablet app: Conducted competitive and comparative analysis, identified users needs and user flows, created personas, prioritized features, created sketches and wireframes, built prototype (focus on symptom checker), and administered user testing.

I was tasked with creating a more personalized experience for the symptom checker.

Created in two weeks as a student project at General Assembly UXDi.

APPROACH

Best way to engage users is to move WebMD from the web into their hands. We learned users enjoy comprehensive, reliable, trustworthy apps, and also tend not to engage with health apps unless they are feeling ill.

In order to engage users with WebMD and their health, we suggest adding medical history questions into the symptom checker which result in a customized search for the user.

RESEARCH

We created and distributed surveys with 60 responses, 10 online, and 8 in-person in-depth interviews to understand current behavior on WebMD and other health apps. 

Most Valuable Findings:

• 63% of users would include medical history on a secure website if it improved the relevance of their results
• Users enjoy comprehensive, reliable, trustworthy apps
• Security is of the utmost importance

SKETCHING AND IDEATION

Based on our research we sketched a few ideas that encompassed privacy, personalization, and connection to peers.

WIREFRAMING AND PROTOTYPING

Focusing on the peers and personalization aspect of the app, users are able to read about their possible conditions and either 'Log to History' or 'Ask a Question'.

Tools Used:

• Omnigraffle (Wireframing)
• Axure (Prototyping)

LEARNINGS

After user testing, we made a few adjustments to features including:

• on-boarding
• consistent verbiage
• anonymity in username