I researched the context and audience: sexual health event for college students. Taking into consideration the popularity to market events by recreating movie posters and the content of the event, RENT seemed the most fitting. The movie's theme was very similar to what the author's book.

The book's cover was partially revealing so I wanted to stick to that look and feel. Nothing too explicit but enough to pique the students's interest.

The event was successful with over 100 student attendees.